My Callaway

Callaway Golf's new European hub

The Brief

Create a centralised social media-enabled hub that Callaway Golf maintain its industry-leading position in the digital environment, as well as strengthening its connection with golfers across Europe.

The Solution

Whether it's sneak previews of forthcoming products, information on Callaway events and promotions, or inside stories about the company's Tour players, the hub's regularly updated content will enable Callaway to extend the reach of its brand and products and maximise conversion through advocacy and 'being where the customer is'.

Over the next six months, Callaway will be building its community, engaging them with exciting content such as exclusive video lessons from its leading players and coaches, and offering exciting competitions such as 'Win a Lamborghini for a year'.

The site is social media-enabled and visitors are encouraged throughout to share Callaway content with their community via Facebook, Twitter and email.

The project at a glance

Client: Callaway

www: www.mycallaway.eu

The client says:
‘Social media has changed the way we all communicate, so this new hub is a really exciting development for Callaway Golf’

Nick McInally,
Callaway's Marketing Director EMEA

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