To develop a brand campaign to help change the perceptions about adult learning and break down the barriers to learning. We had to show how learndirect met people's needs and encouraged them to make visit Learn Direct Centre.
We created a simple and engaging microsite, widget and banner campaign that brought people face-to-face with their potential and broke down their barriers to learning. Barrier-busting tools helped users to find the motivation, time and confidence to get started.
We received over 1,900,000 visits, and over 19,000 phone calls which resulted in over 9,000 leads directly attributable to the site. The campaign was 242% over target in terms of web visits. The campaign was so successful that the concept was adopted by a 'nothing can stop you' book, direct marketing and a widget.
The project at a glance
Facts and figures:
Over 1.9m visits
19k+ phone calls resulting in over 9k leads.