The Brief

Develop a destination microsite that re-positions and brings the new Fastrac tractor to life.

The Solution

The majority of the benefits of the new Fastrac are best shown from within the cab of the tractor. Therefore, we worked with JCB to bring the cab to life with a click-and-drag interior and an exterior 360 that demonstrates key features using video segments. Quick and non-fussy, it provides maximum information in an engaging yet very simple way. Just what our target audience of farmers want.

The Results

Fastrac xtra first 2 months...

10,738 visits, 40,426 page views = 3.76 pages/visit

Average 4:04 mins dwell time (Germany 05:22 mins, Czech 05:02 mins dwell time)

67% direct traffic , 11% referral from jcb.com