The Brief

Showcasing Honda's commitment to the environment around the launch of the Civic Hybrid

The Solution

We constructed a teaser campaign, developing the largest online jigsaw puzzle which once completed became the homepage of the main site, 'Honda's Problem Playground'. This brought the concept of problem solving to life and in turn drove awareness and data capture.

The Results

With the teaser site, we achieved 20,000 puzzle pieces being placed in 8 days and 6,000 email sign-ups. The main site attracted 247,000 unique visitors and had 1,202,252 page views. It also won us a Revolution award.