The Brief

Develop a brand campaign to improve Honda's 'sporty' brand metric and announce the release of the new Honda Civic Type R.

The Solution

A microsite that focused on challenging the user through a series of games and questions. Additional activity was generated by our online ads, a widget and blog seeding.

The Results

412,000 microsite visitors

Dwell time of over 8 minutes in the quiz

Honda's brand metric up by 10%

168,000 mentions on Google.