Honda's Curious World

An innovative media partnership to leverage Channel 4 sponsorship

The Brief

Leverage Honda's sponsorship of Channel 4 documentaries.

The Solution

Curiosity leads to wonderful things.  That's what Honda believes. So we developed an engaging 'curiosity platform', hosted by Channel 4 and Honda, to share content around the concept of looking and learning.  The site is already bursting with exclusive Channel 4 documentary content and engaging insight into Honda's own innovation heritage.

In a media-first content creation partnership, it is updated on a monthly basis by the Collective and Channel 4 editorial teams.

The Results

The site is expected to receive over 600,000 visits during this campaign cycle, delivering a 110% increase on last year's digital activation. Its dwell time is also twice that of last year's campaign.

The project at a glance

Client: Honda

www: www.honda.co.uk/curiosity

Facts and figures:

Documentary content to include:
Thelma's Gypsy Girls
999 What's your emergency?
Toffs
The Hotel

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