Honda HUK

Harnessing the Power of Dreams in a redesign of the cars site

The Brief

Collective was appointed as Honda's digital agency of record in 2004 to develop and implement a five year rolling digital strategy. Our first major project together was the creation of a new in 2005 - lauded as the market leader in automotive websites and the inspiration for many others.

The Solution digital platform is designed to be a unique customer experience. We created a one-stop resource for everything Honda (UK), providing an experiential product journey that's user-focused, technologically advanced, accessible and unparalleled in the UK motoring online world at the same time, it reinforces the Honda brand and heritage with brand stories, snippets, quotes and facts interspersed throughout.

Underpinning the new website, which currently houses Honda UK's flagship online sales portal, is a full-scale digital platform that provides a framework for low-cost content creation, rapid deployment and responsiveness to consumer demands and events in the future. It will act as Honda's digital asset hub, ensuring that all campaign sites and direct marketing are fully integrated and searchable.

The Results

Prospects up 127%

Car model pages viewed up 94%

Brochure downloads up 35%

Dwell time up 25%

Natural search traffic up 20%

The project at a glance

Client: Honda


The client says:
‘While this site provides Honda with an unrivalled showcase for its products, it is the standards it sets in customer service and usability that truly thrill me’

Jonny Freeman,
Digital Marketing Manager, Honda.

Share case study:
Like This

Similar Projects