EA: SSX Defy Reality Live

Experiential activity to launch EA's latest snowboard game

The Brief

Bring to life the adrenaline pumping action of SSX for fans and viewers.

The Solution

For one night only we turned gamers into true snowboarding legends – and brought the game to life in spectacular fashion. Fans from across Europe (with little of no snowboarding experience) were invited to a mystery location, decked out in snowboard gear, attached to a special zip wire and launched from the top of Battersea Power Station.

Dropping 60 metres down and at speeds hitting 80kph, they got to pull impossible stunts and live the motto of the game - Defy Reality. We turned the event into an adrenaline-pumping film.

The project at a glance

Client: EA

www: www.youtube.com/watch?v=a0Lo8I-R0Ic

Facts and figures:

300m UK's longest zip wire
80kph max speed

Share case study:
Like This

Similar Projects