BBC Orchestra

Creating the hub for the six BBC Orchestras and Singers

The Brief

Redesign the websites for the BBC Performing Groups to give all six full-time professional ensembles (five orchestras and the BBC Singers) their own identity within a cohesive and attractive site. We were also tasked with simplifying the user journey, improving functionality and reflecting the status of the ensembles as international professionals.

The Solution

We planned, designed and built the Performing Groups portal and websites for the six full-time ensembles, plus a bilingual version for BBC National Orchestra of Wales.

Each group has distinct audiences and so each visual identity showcases their individuality and status. We also created a portal that cleverly intertwines each Performing Group's visual identity together as an overarching 'Performing Groups' brand.

The Results

A new centrally-managed concert diary now enables concert goers to browse upcoming events by date, Performing Group, genre or series. It also offers cross-promotion of Performing Groups events, backed by content that enables the ensembles to market themselves and their concerts more effectively.

The project at a glance

Client: BBC

www: www.bbc.co.uk/orchestras

The client says:
‘This was a complex task. The new sites are designed to work as an integrated offering, while allowing each performing group to have their own identity and address their audiences as they need - combing the best of everyone's expertise.’

Gabriel Gilson,
Interactive Editor, BBC Radio 3

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