To celebrate the release of the adrenaline-pumping snowboarding game SSX this week, Collective teamed up with EA Games to challenge fans to ‘race, trick and survive’ a dramatic 400-metre long zip-line night jump from Battersea Power Station in London.

Shredding the night

The ‘SSX Defy Reality: Live’ short film showcases the nerve-wracking moments game fans from across Europe arrived at a mystery location to face an exhilarating challenge: flying down from an iconic landmark from 60 metres up, at speeds reaching 80kph. And they’d be zipping over a giant video screen where more fans were getting hands-on with the game.

Recreating the gravity-defying gameplay and signature stunt action of SSX in an astounding urban landscape, the Live experience was a rush of emotions for the gamers who descended from the mountain of Battersea Power Station on the specially constructed zip-line.

With little or no real world snowboarding experience, nothing had prepared the gamers for anything quite like this. Each was equipped with full snowboard gear, along with a zip harness allowing them complete freedom of movement – plus, for the brave… flares!

Ascending to the roof of Battersea Power Station, they were strapped in to their decks and then took the plunge in to 20 seconds of heart-racing ‘big air’. Many pulled off spectacular tricks and stunts in the spirit of SSX on their descent. All of them defied reality – all became snowboarding legends.

See for yourself in film below: