8th December 2014   -   0 comments   -  

Continuing with the current brand positioning, ‘Unleash the B&Q in you’, the nation’s favourite DIY superstore chain is inviting the great British public to Unleash Christmas.

In addition to a 40 second TV spot from WCRS, Collective London created The Big Switch On – a digital campaign dedicated to everyone turning on their Christmas lights, right across the UK, on exactly the same date: Saturday 6th December.

B&Q big switch on


20th October 2014   -   0 comments   -  

We’re absolutely delighted to announce the start of a brand new and very special relationship with Hyundai, the fourth largest vehicle manufacturer in the world. After a tough three-way pitch, Hyundai appointed Collective London to handle all website, mobile and social work in the UK. Andrew Cullis, marketing director for Hyundai Motor UK Ltd, said:

The Gentlemen’s Agreement

17th June 2014   -   1 comment   -  

For when their word just isn’t enough The World Cup is upon us. A time when the nation comes together as one to get behind our team – our England. Naturally, it also brings out the armchair pundits. And after a few celebratory tipples, outrageous wagers and predictions will come into play. Now, we believe


17th May 2014   -   0 comments   -  

After an extremely hotly contested pitch, Collective London is thrilled to make an announcement: we’re joining the B&Q team as their digital agency. We’ll be creating bespoke activity for the UK’s largest home improvement and garden centre retailer, including a wide range of online advertising and social campaigns, plus special seasonal extravaganzas. We can’t wait

InFAMOUS Second Son: great power doesn’t always come with great responsibility

2nd April 2014   -   1 comment   -  

InFamous Second Son

In InFAMOUS: Second Son for Sony PlayStation 4, you play Delsin Rowe, a man with unlimited power. It’s the power to get away with anything, and Delsin not only knows it, he loves it. Delsin’s attitude gives InFAMOUS: Second Son a unique feel – playful, subversive and just a little bit scary.

It was our job to create an immersive experience that captured this feeling, giving prospective players a taste of the game, and building excitement around the launch without giving too much away.

Collective launches innovative digital-first campaign capturing ‘heads turned’ by the new Honda CR-V Special Edition

13th February 2014   -   0 comments   -  

CR-V Blog

We’re proud to announce our latest work for Honda – ‘Head Turner’.

The campaign has been developed to support the launch of the new Honda CR-V Special Edition which is available in just two colours, black and white. The Special Edition takes the CR-V’s renowned practicality and efficiency and wraps it in a sportier and more stylish exterior, appealing to an affluent and style-conscious audience who want to drive a car that turns heads

Collective launch The Engineer’s Cut

8th July 2013   -   0 comments   -  

We’re proud to announce our latest piece of creative for Honda, ‘The Engineer’s Cut’. The interactive version of the already viral Honda ‘Hands’ short film, highlights the fascinating stories and heritage that lie behind the film’s featured products. The new Engineer’s Cut takes the film to the next level of engagement by allowing viewers to interact via

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