Best of, with Bianca: Stalking technology
I had the pleasure of attending ‘Now Next Why’ hosted by Contagious. A key theme was this idea of perceptive media, which continued a few discussions we have had in the office around filter bubbles and bespoke marketing.
Whatever your view point on data sharing, perceptive or ‘smart’ branding should actually make everyone’s lives a little easier. This is not the opportunity for brands to shout louder, but for us to filter out all the useless blanket marketing. Read more…





