Collective @ The Pitch

Collective played in the Agencies vs Students event at Wembley goals, hosted by The Orchard, a group of Advertising and Branding students graduating this year from The University for the Creative Arts in Farnham, Surrey (abcorchard.com). Watch how we got on…

Collective v WSPA

Lunchtime League: Collective 9 WSPA1

Game 2 of the Tuesday Lunchtime League and we lined up against The World Society for the Protection of Animals (WSPA) – although after seeing the score line they should probably consider renaming themselves the World Society for the Protection Against Collective.

The Collective team for this week’s battle:

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4,000 (!!) jelly beans (??) to be won

We’re almost at 4,000 fans on Twitter and wanted to show our thanks by giving away 4,000 jelly beans. Yep, jelly beans. 4,000 of them! (Don’t ask us why.) There are two ways to win, which means two lucky individuals will both receive the gigantic sugary prize packet.

How you could win…

·        Be our 4,000th Twitter follower @collectivelondon
·        Enter our prize draw by tweeting about this great prize using #collective4000

If you’ve got a spare hour, you can read the T&Cs below.
Now, get tweeting and more jelly beans than anyone could possibly really want could be coming your way: @collectiveldn
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MadPad Trial: The Dan Hall Song

Over at Collective towers, we’ve been having a play with MadPad, a great app that allows you to create a custom video sample set by recording 16 short audio/video clips, and then using them as a drum machine/sampler type thing to create a video of your sounds and films. It’s got great UX, really easy to use and intuitive. Fun too. Here’s a little video I made for my favourite bloke at Collective, Dan Hall (@designer_dan).

Enjoy! And have a remix if you fancy…

An encounter with snow & whiskey

Hello world, Polly writing for Collective today. I’m just going to do a short rundown of our school trip to the Ski and Snowboarding Show 2011.

So yesterday at 3 o’clock we scampered across town to Earl’s court clutching our freshly printed free tickets. The official reason for our outing was research for a client project, but we may have strayed off at one point to taste some whiskey and eat mince pies.

Our research group consisted of Al (creative director), Bianca (Planner), Dan (Creative & Designer) and me (Jnr. Creative). One half of this group were keen snowboarders and other novices; this concoction lead to me to become a rather excitable tour guide. Dan and Bianca’s induction included an explanation of runs and a piste map, board balance practise in the tube and a demonstration of how to get on and off a ski lift (the bar seating). As creative, you quite often know a little about a lot of things, but rarely an expert – so it was nice to be a bit of a boffin for a change.

So when I wasn’t boring everyone’s socks off we chatted to the producer of a magazine called Whitelines, a few stall vendors, watched some pros do tricks on the half pipe and rail, tasted some whisky called Fireball and guessed the age of numerous wooden skis.

I reckon if yesterday had been a cake of snowy delight this would have been the cherry on top.

Overall I don’t think it cracked the brief but did give us food for thought.

Next stop, Milton Keynes SNO!ZONE.

Memories of Summer: The Collective Coast to Coast Challenge, July 2011

Back in July, the bravest and strongest of Collective London, along with Daniel Hall, set out to tackle the infamous coast to coast challenge, riding across the country (albeit at it’s narrowest point) from Whitehaven to Sunderland. Planning the trip was a doddle, enlisting Cookie as safety car driver and sorting out a train up to one end, a hotel in the middle, and a train back from the other. Simple? Not so. I think my favourite realisation and indicative of our underestimation of the task we had entered into was upon checking the C2C siteon the Thursday before we set off, we read the line ‘suitable for families’. OK, shouldn’t be too hard. Then the line ‘choose your route: three days, or four days’. That was more of a blow. No option for two days then. Well, not even two days technically, more like 36 hours, as our train back from Sunderland to London was pre-booked en masse for 6pm. One or two of us started to shit ourselves a bit. Dan still thought it would be easy.

So on Friday we started getting drunk at lunchtime in the traditional fashion, before remembering we had to take a superlong train-taxi-out in the sticks with the tractors trip to the Premier Inn at Whitehaven before nightfall. No problem in the end – turns out drinking and taking public transport came as second nature to most, even with bicycles in tow. That was probably the easiest part of the weekend. Rising at 7, I nailed 4 lucozades before we breakfasted and set off on our challenge.

It was a well sunny day, and the morning’s ride went well. There was some shirtlessness and even some relaxing in the sun before we realised we were massively behind schedule. The lunchtime pub break was necessarily cut short and after Steve’s tyre self-exploded scaring the living daylights out of our group and some nearby families we nailed the afternoon session on fuel of ale and pub food.However it quickly became apparent that this was going to be less about stopping at every pub we found and more about having to properly work our asses off and see if we could actually complete the challenge and make our train on time. As a team of really only casual cyclists (although our in-house triathlete and serial ‘take things seriously’ offender Sarah might disagree) we really were up against the elements.

But it was the evening session that got really tricky. Everyone slowed to a walking pace as the mist rain and wind descended, enshrouding us in a cloak of dispondency, unable to see the top of the hill we must climb to reach our resting place. Bleak times, buoyed by Cookie in the support car and the occasional professional athletes break at the foot of steeper inclines for a mars bar and a cigarette. Finally, we made it, and were rewarded pleasantly with a pint and some food at the end of a gruelling 12 hours riding. Day one: done. 75 miles, an awful lot of hills, and only one man down: Dan Hall (he made it about 20% of the way through the day after being pushed up a couple of hills by our gigantic Kiwi MD, Greg).

Day 2 saw PJ Jones cycle of on his own and getting completely lost and broken due to the fact his foot was falling off, and a true race for the finish as two of our party literally cut it down to the wire following a puncture – riding into Sunderland train station at 17.55 just in time for our 18.00 departure. Close call! But everyone survived the 70 mile haul on day two, pleased to see less hills, and it was truly a wonderful, bonding, challenging and rewarding experience. I’ve never been so happy to dip anything in anything as to dip my wheel in the North-East Sea with an hour to spare for an ice cream and trip to the offy for the train home.

Bring on C2C 2012…anyone else want to get involved? (We might even do it in three days next year…)

Eurogamer

Jamie, Cookie and Joe Fry took a little time out of the office to check out what was new and happening in the world of gaming at Eurogamer (www.eurogamer.net ) – top games on show were FIFA 12, BattleField 3, Need for Speed (from our mates at EA) + Call of Duty : Modern Warfare 3 – in fact we liked FIFA so much we went out and bought it an hour after release and the Collective FIFA league was born. The clever money is on Cookie!