January’s CES stage saw the launch of the Pebble Steel smartwatch, Google glass competitors Optinvent ORA and Epson Moverio BT-200, the Meta Pro ‘wearable computer’ – a new and improved evolution of the Oculus Rift.
For the latest instalment of Collective’s ‘Future of…’ series, CEO Nick Constantinou delves into the world of wearable tech: How long will it be until it becomes engrained into public consciousness? And what future role will it play to brands and marketers?
Head over to Brand Republic’s Wall blog to read more.
1984, Gattaca, The Matrix, Minority Report and Her – films have often given us a glimpse of how technology will influence and change society. But while predicting the future is near impossible, a recent article for Entrepreneur Country sees Collective CEO Nick Constantinou look ahead to the long-term effect of technology on consumers, and how businesses can win in a world where everything is connected.
You can read his full article here.
We’re proud to announce our latest work for Honda – ‘Head Turner’.
The campaign has been developed to support the launch of the new Honda CR-V Special Edition which is available in just two colours, black and white. The Special Edition takes the CR-V’s renowned practicality and efficiency and wraps it in a sportier and more stylish exterior, appealing to an affluent and style-conscious audience who want to drive a car that turns heads
As part of our going relationship with Go ON UK, the charity founded and chaired by Baroness Lane-Fox, Collective is proud to announce the launch of the new Go ON web site.
The newly redesigned site will act as a platform to promote the charity’s mission of making the UK the world’s most digitally skilled nation.
Real miracles may come few and far between, but this Christmas we decided to see if our luck was up to scratch. Could we turn a few hundred pounds into £1,000,000 for charity?
Statistically (ahem), we knew we were up against it, so we kicked it all off by donating £1,000 to our sponsored charity, Rainbows Hospice, then as ‘twas the season, we turned to our Twitter followers for a little help. The first 100 followers to Tweet #XmasMiracle received their own personal scratch card Vine video. Once revealed by Father Scratchmas, any winning scratch card amounts were donated to Rainbows.
As the festive period gets into full swing, Collective’s Executive Creative Director Adam Cleaver tells Marketing magazine that marketers need to fully understand the wants and needs of children as technology begins to change the way they connect with brands.
“Despite the changes technology and the Internet have brought, children are still children. Their fundamental wants and desires are the same. Technology has merely made the process of keying into these fundamental needs easier than ever before.”
You can read his full article over at Marketing.
A little under a month ago, three industry experts from a brand, a platform, and an agency gathered to lock horns over the question that’s been plaguing both Mad Men and math men alike: is data killing creativity?
“Retailers need to respect and understand that whether they’re online-only, omnichannel or bricks-and-mortar, they’re competing with every other seller in their category.”
As high street stores continue to stare into the future without much insight into what it holds for them, Aaron Martin, head of strategic services here at Collective argues that there is a role for bricks and mortar to play in the future of the high street. The role must however, go hand-in-hand with a complimentary online strategy.
You can read his full article over at The Drum.
Few industries have been as impacted by the advent of the digital era than the retail sector. But while some retailers are struggling to keep their head above water, others – like John Lewis – have embraced changing consumer behaviours and turned them to their advantage. As the retail sector continues to transform itself, Aaron Martin, Collective’s Head of Strategic Services asks what is the future of retail likely to look like? And what will it take for retailers to succeed in this brave new world?
Read his full thoughts in our second ‘Future of…’ feature over at The Wall.