I love all things digital – whether responsive design, UX, social campaigns, SEO or even rich media. But what really excites me most is the world of branded content.
Forget the buzz phrases like “editorial content.” Branded content is simply live-action or animated videos that are funded by a brand. A product or logo is often featured, although sometimes more effectively (in my opinion), they’re difficult to spot until the end.
Some successful examples? Check out Dove’s “Real Beauty Sketches”, Chipotle’s “The Scarecrow” or the infamous “Dollar Shave Club.” Other references include Converse’s “Manhattan Days” or Burberry’s “Acoustic Sessions” – short films populating branded YouTube channels.
If a picture can speak a thousand words, a video has the potential to speak many, if not millions more.
But there’s a problem.