In recent years there’s been an explosion in native mobile apps. With mobile and tablet sales soaring above desktop, many of us now choose to access content through an app rather than a browser – in fact, as of late 2014, apps now account for 52% of the time we spend consuming digital media. Native apps, unlike traditional responsive websites, are built for specific platforms, and can leverage device-specific features (like GPS, camera, accelerometer etc). While the web has historically been the dominant platform for content consumption, the app trend is almost certainly here to stay, and there is much the web can learn from its new competitor. One area in particular is the use of animation and movement to enhance user interfaces.