As the festive period gets into full swing, Collective’s Executive Creative Director Adam Cleaver tells Marketing magazine that marketers need to fully understand the wants and needs of children as technology begins to change the way they connect with brands.
“Despite the changes technology and the Internet have brought, children are still children. Their fundamental wants and desires are the same. Technology has merely made the process of keying into these fundamental needs easier than ever before.”
You can read his full article over at Marketing.