Jen Bull, Collective’s Head of Copy, explains all.
Right now, you’re probably in one of two camps. You’re either aghast at the philistine notion that an ignorant fool – and a Head of Copy no less – could ask such an inane and pointless question. (And I could kiss you for that reaction, I really could.) Or you’re nodding and thinking, “Good question. In the age of Twitter and Instagram, what, really, is the importance of spending a lot of time and money on copywriting?”
Well. Let me explain.