It’s that time of the year again when marketers try to predict the hot trends for the coming months. And one trend receiving a lot of airtime at the moment is… drum roll please… the selfie.
I read recently that ‘being in the moment’ has been replaced by ‘being captured being in the moment’. I’m ashamed to admit it, but this reminded me of something my friend and I said as we road tripped through California last year – “If it’s not Instagram worthy, we’re not doing it”. We were only joking (kind of), but the fact is, it’s becoming just as important to document and share our experiences with friends as it is to experience them in the first place.